Plan of Attack: How to respond to campaign attacks

OPINION

It's a week before Election Day. You've worked hard on your campaign. You're proud of your record of accomplishments either as an incumbent or in the things you've done that qualify you to be elected. Your campaign has remained upbeat and positive. You resisted all impulses to attack your opponent, even when you knew you could. The polls are showing you with a slim, yet comfortable lead.

The phone rings. It's the local reporter covering the race, wanting to know what you think of your opponent's recent attack on you. Unfortunately, the attack is news to you.

Here are a few things my clients and others have found helpful in getting through some of the most …